diff --git a/cms/envs/aws.py b/cms/envs/aws.py
index 4484aca24d4187877ff45a98af7785f0ca4111c7..6c9e2fd881b945534b7d45a3b68c4484110a9a5b 100644
--- a/cms/envs/aws.py
+++ b/cms/envs/aws.py
@@ -246,9 +246,9 @@ LOGGING = get_logger_config(LOG_DIR,
                             service_variant=SERVICE_VARIANT)
 
 #theming start:
-PLATFORM_NAME = ENV_TOKENS.get('PLATFORM_NAME', 'edX')
-STUDIO_NAME = ENV_TOKENS.get('STUDIO_NAME', 'edX Studio')
-STUDIO_SHORT_NAME = ENV_TOKENS.get('STUDIO_SHORT_NAME', 'Studio')
+PLATFORM_NAME = ENV_TOKENS.get('PLATFORM_NAME', PLATFORM_NAME)
+STUDIO_NAME = ENV_TOKENS.get('STUDIO_NAME', STUDIO_NAME)
+STUDIO_SHORT_NAME = ENV_TOKENS.get('STUDIO_SHORT_NAME', STUDIO_SHORT_NAME)
 
 # Event Tracking
 if "TRACKING_IGNORE_URL_PATTERNS" in ENV_TOKENS:
diff --git a/cms/envs/common.py b/cms/envs/common.py
index 18f7068f1d6302c773a708480b327b66da877350..685184c2837b63c7aaa9c8353d3974fa97d32192 100644
--- a/cms/envs/common.py
+++ b/cms/envs/common.py
@@ -65,6 +65,9 @@ from lms.envs.common import (
     MEDIA_ROOT,
     MEDIA_URL,
 
+    # Lazy Gettext
+    _,
+
     # Django REST framework configuration
     REST_FRAMEWORK,
 
@@ -125,8 +128,8 @@ from openedx.core.lib.license import LicenseMixin
 # Dummy secret key for dev/test
 SECRET_KEY = 'dev key'
 
-STUDIO_NAME = "Studio"
-STUDIO_SHORT_NAME = "Studio"
+STUDIO_NAME = _("Your Platform Studio")
+STUDIO_SHORT_NAME = _("Studio")
 FEATURES = {
     'GITHUB_PUSH': False,
 
diff --git a/common/djangoapps/third_party_auth/models.py b/common/djangoapps/third_party_auth/models.py
index a3778e94947ff66b5d96ea50decf673994a34bf9..af3e18a551d500def9c7554f21189ea01fd4a4eb 100644
--- a/common/djangoapps/third_party_auth/models.py
+++ b/common/djangoapps/third_party_auth/models.py
@@ -51,14 +51,6 @@ _PSA_OAUTH2_BACKENDS = [backend_class.name for backend_class in _load_backend_cl
 _PSA_SAML_BACKENDS = [backend_class.name for backend_class in _load_backend_classes(SAMLAuth)]
 _LTI_BACKENDS = [backend_class.name for backend_class in _load_backend_classes(LTIAuthBackend)]
 
-DEFAULT_SAML_CONTACT = {
-    # Default contact information to put into the SAML metadata that gets generated by python-saml.
-    "givenName": u"{} Support".format(
-        configuration_helpers.get_value('PLATFORM_NAME', settings.PLATFORM_NAME),
-    ),
-    "emailAddress": configuration_helpers.get_value('TECH_SUPPORT_EMAIL', settings.TECH_SUPPORT_EMAIL),
-}
-
 
 def clean_json(value, of_type):
     """ Simple helper method to parse and clean JSON """
@@ -576,6 +568,14 @@ class SAMLConfiguration(ConfigurationModel):
 
     def get_setting(self, name):
         """ Get the value of a setting, or raise KeyError """
+        default_saml_contact = {
+            # Default contact information to put into the SAML metadata that gets generated by python-saml.
+            "givenName": _("{platform_name} Support").format(
+                platform_name=configuration_helpers.get_value('PLATFORM_NAME', settings.PLATFORM_NAME)
+            ),
+            "emailAddress": configuration_helpers.get_value('TECH_SUPPORT_EMAIL', settings.TECH_SUPPORT_EMAIL),
+        }
+
         if name == "ORG_INFO":
             return json.loads(self.org_info_str)
         if name == "SP_ENTITY_ID":
@@ -593,8 +593,8 @@ class SAMLConfiguration(ConfigurationModel):
         other_config = {
             # These defaults can be overriden by self.other_config_str
             "GET_ALL_EXTRA_DATA": True,  # Save all attribute values the IdP sends into the UserSocialAuth table
-            "TECHNICAL_CONTACT": DEFAULT_SAML_CONTACT,
-            "SUPPORT_CONTACT": DEFAULT_SAML_CONTACT,
+            "TECHNICAL_CONTACT": default_saml_contact,
+            "SUPPORT_CONTACT": default_saml_contact,
         }
         other_config.update(json.loads(self.other_config_str))
         return other_config[name]  # SECURITY_CONFIG, SP_EXTRA, or similar extra settings
diff --git a/common/test/acceptance/tests/studio/test_studio_help.py b/common/test/acceptance/tests/studio/test_studio_help.py
index b21a1ef0b8ef1a06145752024803024d3028de23..f1b524e95b4a1dbcd5d8c3308798ab1dd89674ef 100644
--- a/common/test/acceptance/tests/studio/test_studio_help.py
+++ b/common/test/acceptance/tests/studio/test_studio_help.py
@@ -179,7 +179,7 @@ class HomeHelpTest(StudioCourseTest):
         Scenario: Help link in sidebar links is working on 'Home'(Courses tab) page.
         Given that I am on the 'Home'(Courses tab) page.
         And I want help about the courses
-        And I click the 'Getting Started with edX Studio' in the sidebar links
+        And I click the 'Getting Started with Your Platform Studio' in the sidebar links
         Then Help link should open.
         And help url should be correct
         """
@@ -190,7 +190,7 @@ class HomeHelpTest(StudioCourseTest):
             test=self,
             page=self.home_page,
             href=expected_url,
-            help_text='Getting Started with edX Studio',
+            help_text='Getting Started with Your Platform Studio',
             as_list_item=True
         )
 
@@ -232,7 +232,7 @@ class NewCourseHelpTest(AcceptanceTest):
         Scenario: Help link in sidebar links is working on 'Create a New Course' page in the dashboard.
         Given that I am on the 'Create a New Course' page in the dashboard.
         And I want help about the process
-        And I click the 'Getting Started with edX Studio' in the sidebar links
+        And I click the 'Getting Started with Your Platform Studio' in the sidebar links
         Then Help link should open.
         And help url should be correct
         """
@@ -243,7 +243,7 @@ class NewCourseHelpTest(AcceptanceTest):
             test=self,
             page=self.dashboard_page,
             href=expected_url,
-            help_text='Getting Started with edX Studio',
+            help_text='Getting Started with Your Platform Studio',
             as_list_item=True
         )
 
@@ -285,7 +285,7 @@ class NewLibraryHelpTest(AcceptanceTest):
         Scenario: Help link in sidebar links is working on 'Create a New Library' page in the dashboard.
         Given that I am on the 'Create a New Library' page in the dashboard.
         And I want help about the process
-        And I click the 'Getting Started with edX Studio' in the sidebar links
+        And I click the 'Getting Started with Your Platform Studio' in the sidebar links
         Then Help link should open.
         And help url should be correct
         """
@@ -296,7 +296,7 @@ class NewLibraryHelpTest(AcceptanceTest):
             test=self,
             page=self.dashboard_page,
             href=expected_url,
-            help_text='Getting Started with edX Studio',
+            help_text='Getting Started with Your Platform Studio',
             as_list_item=True
         )
 
diff --git a/lms/envs/aws.py b/lms/envs/aws.py
index 58dfc6da70d0f59d9fd3e454c1e5370054aa0288..6bbbbf922ba227deafa1e96d4559346938b63168 100644
--- a/lms/envs/aws.py
+++ b/lms/envs/aws.py
@@ -581,7 +581,7 @@ if 'DATADOG_API' in AUTH_TOKENS:
 
 # Analytics Dashboard
 ANALYTICS_DASHBOARD_URL = ENV_TOKENS.get("ANALYTICS_DASHBOARD_URL", ANALYTICS_DASHBOARD_URL)
-ANALYTICS_DASHBOARD_NAME = ENV_TOKENS.get("ANALYTICS_DASHBOARD_NAME", PLATFORM_NAME + " Insights")
+ANALYTICS_DASHBOARD_NAME = ENV_TOKENS.get("ANALYTICS_DASHBOARD_NAME", ANALYTICS_DASHBOARD_NAME)
 
 # Mailchimp New User List
 MAILCHIMP_NEW_USER_LIST_ID = ENV_TOKENS.get("MAILCHIMP_NEW_USER_LIST_ID")
diff --git a/lms/envs/common.py b/lms/envs/common.py
index d86079f0ada9b7e17a6aff81264056c4be752bd4..9a63804cb680f6b551d873691cb7de7716b3ed8a 100644
--- a/lms/envs/common.py
+++ b/lms/envs/common.py
@@ -45,7 +45,7 @@ from lms.djangoapps.lms_xblock.mixin import LmsBlockMixin
 
 ################################### FEATURES ###################################
 # The display name of the platform to be used in templates/emails/etc.
-PLATFORM_NAME = "Your Platform Name Here"
+PLATFORM_NAME = _('Your Platform Name Here')
 CC_MERCHANT_NAME = PLATFORM_NAME
 
 PLATFORM_FACEBOOK_ACCOUNT = "http://www.facebook.com/YourPlatformFacebookAccount"
@@ -2852,7 +2852,7 @@ OPENID_DOMAIN_PREFIX = 'openid:'
 
 ### Analytics Dashboard (Insights) settings
 ANALYTICS_DASHBOARD_URL = ""
-ANALYTICS_DASHBOARD_NAME = PLATFORM_NAME + " Insights"
+ANALYTICS_DASHBOARD_NAME = _('Your Platform Insights')
 
 # REGISTRATION CODES DISPLAY INFORMATION SUBTITUTIONS IN THE INVOICE ATTACHMENT
 INVOICE_CORP_ADDRESS = "Please place your corporate address\nin this configuration"
diff --git a/lms/envs/devstack.py b/lms/envs/devstack.py
index 9169f9a30853ac52e7c3e7c97ab8f41a253ebf11..c0cbd866e79648b59f796cd84b47fe64f1f2eccb 100644
--- a/lms/envs/devstack.py
+++ b/lms/envs/devstack.py
@@ -15,7 +15,6 @@ DEBUG = True
 USE_I18N = True
 DEFAULT_TEMPLATE_ENGINE['OPTIONS']['debug'] = True
 SITE_NAME = 'localhost:8000'
-PLATFORM_NAME = ENV_TOKENS.get('PLATFORM_NAME', 'Devstack')
 # By default don't use a worker, execute tasks as if they were local functions
 CELERY_ALWAYS_EAGER = True
 HTTPS = 'off'