Merge pull request #2705 from edx/markhoeber/documentation/stud-1214

Updated course introduction video section

docs/en_us/course_authors/source/change_log.rst

@@ -12,6 +12,8 @@ Change Log
      - Change
    * - 02/24/14
      - Created new chapter, :ref:`Getting Started with edX`.
+   * -
+     - Updated :ref:`Add a Course Video` section
    * - 02/21/14
      - Added the :ref:`Beta_Testing` chapter. 
    * - 02/19/14

docs/en_us/course_authors/source/create_new_course.rst

@@ -230,10 +230,23 @@ The course image should be a minimum of 660 pixels in width by 240 pixels in hei
 
 .. _`Add a Course Video`:
 
-************************
-Add a Course Video
-************************
-The course video appears on the Course Summary page that students see.
+*********************************
+Add a Course Introduction Video
+*********************************
+The course introduction video appears on the Course Summary page that students see. The course video should excite and entice potential students to register, and reveal some of the personality the instructors bring to the course. 
+
+The video should answer these key questions:
+
+* Who is teaching the course?
+* What university or college is the course affiliated with?
+* What topics and concepts are covered in your course?
+* Why should a learner register for your course?
+
+The video should deliver your message as concisely as possible and have a run time of less than 2 minutes. 
+
+Ensure your course introduction video follows the same :ref:`Compression Specifications` and :ref:`Video Formats` guidelines as course content videos.
+
+To add a course introduction video:
 
 
 #. Upload the course video to YouTube. Make note of the code that appears between **watch?v =** and **&feature** in the URL. This code appears in the green box below.

docs/en_us/course_authors/source/create_video.rst

@@ -18,6 +18,8 @@ as discussions and problems—to promote active learning. Adding a video to your
 
 .. note:: Review :ref:`Best Practices for Accessible Media` before adding videos to your course.
 
+.. _Step 1. Create the Video:
+
 ************************
 Step 1. Create the Video
 ************************
@@ -26,6 +28,7 @@ Your video can contain whatever content you want. The `Producing Videos <https:/
 section of our `edX101 <https://edge.edx.org/courses/edX/edX101/How_to_Create_an_edX_Course/about>`_ 
 course has some helpful pointers for creating good video content.
 
+.. _Compression Specifications:
 
 Compression Specifications
 --------------------------